December Insights On Maximising The Value Of Big Data With Business Intelligence

It’s been a big year for Big Data, with continued advances of interconnected technologies creating immensely large datasets. The challenge that comes with uncovering insights and developing strategies from such a colossal variety of data sources has led to the development of faster and smarter Business Intelligence tools that have changed the way businesses work, interact, collaborate and secure information.

“The new benefits that Big Data Analytics brings to the table are speed and efficiency. A few years ago, a business would have gathered information, run analytics and unearthed information that could be used for future decisions. Today, that business can identify insights for immediate decisions. The ability to work faster – and stay agile – gives organisations a competitive edge they didn’t have before.” – SAS.

Big Data is a corporate asset that’s most valuable when delivered with speed and accuracy, and measured for competitive advantage with the best tools in the market. To increase the opportunities it can bring, an organisation must ensure that there are no shortcomings in the tools used to make sense of information that could magnify their competitive advantage.

“To truly maximise the value from Big Data, your data must reflect the real state of affairs at any given moment in time. Any insights generated by AI apps must be able to adapt rapidly to fluctuations in the dynamic business ecosystem — otherwise, you’re wasting the valuable time of your data scientists and senior leadership.” – Phani Nagarjuna: Founder & CEO of Nuevora Analytics.

 

BI TOOLS IN THE MARKET

A critical driver for making better decisions lies in how data is analysed and how to make sense of the information it uncovers. We’ve compiled an illustrative set of BI tools available in the market for your business to harness the most value from your data in the coming year.

 

Tableau

“Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.” – Tableau.

 

Qlik

“Search and explore vast amounts of data – all your data. With Qlik, you’re not constrained by preconceived notions of how data should be related, but can finally understand how it truly is related. Analyse, reveal, collaborate and act. Qlik lets you turn data into insights across all aspects of your business.” – Qlik.

 

Microsoft Power BI

“Power BI is a suite of business analytics tools to analyse data and share insights. Power BI dashboards provide a 360-degree view for business users with their most important metrics in one place, updated in real time, and available on all of their devices. With one click, users can explore the data behind their dashboard using intuitive tools that make finding answers easy.” – Microsoft Power BI.

 

Yellowfin BI

“Yellowfin offers the only analytics platform that combines machine learning, visualisation, collaboration and storytelling to provide customers with the quickest time to value.” – Yellowfin.

 

SAS Visual Analytics

“With SAS® Visual Analytics, now everyone can discover, share and collaborate on insights. Visualise data in new ways with features in our new release – including third party customisable graphs, a refined user experience to improve productivity, self-service data preparation, and the power of location analytics to visualise data in new contexts and bring the ‘where’ dimension to the forefront. These enhancements will highlight and provide understanding for key relationships, outliers, clusters and more, revealing vital insights that inspire action.” – Andrei M: CTO at Data Science Central.

 

Sisense

“Sisense’s BI software makes it easy to instantly reveal business insights from complex data – any data source, any size.” – Sisense.

 

Gartner Magic Quadrant For BI & Analytics 2017

There are a lot of players in the BI market, and Gartner Magic Quadrant 2017 highlights which tools are the top performers.

 

BI PREDICTIONS FOR THE COMING YEAR

“We asked users, consultants and software vendors of BI and data management technology to rate their personal view of the importance of twenty trending topics that we presented to them. Data quality/master data management, data discovery/visualisation and self-service BI are the three topics BI practitioners identify as the most important trends in their work.” – BARC’s BI Trend Monitor 2018.

Here in Australia, Contexti’s own experiences, and those reported by our partners, align to these top three trending topics. Whilst visualisation and self-service BI are well recognised, the strength of the current trend toward Data Governance (data quality, MDM, security) has strongly spiked.

 

Data Quality & Master Data Management (MDM)

Master data management is achieved by standardising, matching and consolidating common data elements across Big Data sources such as customer, supplier or product data from disparate applications or silos into a single master view of an organisation’s data.

Data quality plays a big part in this, as post-validation is essential for master data. This includes conducting a baseline assessment to identify any potential data quality issues that must be addressed.

For an organisation to be successful with MDM, a clear strategy must be put in place, including KPIs, data management process, and documentation of data domains.

 

Data Discovery & Visualisation

Data discovery is about mining through the data your business has collected from its many sources by visually navigating through it to detect patterns and outliers. Data visualisation is critical because it facilitates a better understanding among key decision makers in an organisation of what the information represents.

Data discovery tools such as Microsoft Power BI, Qlik Sense and many more have enabled businesses to overcome many business problems through fast access to advanced functions, algorithms and interactive dashboards.

 

Self-Service BI

Self-service BI allows business users to access and work with corporate data even though they do not have a background in data mining or statistical analysis, giving them ability to carry out BI tasks without involving the IT department.

“Functional workers can make faster, better decisions because they no longer have to wait during long reporting backlogs. At the same time, technical teams will be freed from the burden of satisfying end user report requests, so they can focus their efforts on more strategic IT initiatives.” – Information Builders.

 

 

To discuss Business Intelligence and other topics, please contact the team at Contexti – +61 8294 2161 | connect@contexti.com

 

For more resources, please see below:

Self-Service BI

Big Data Analytics – What It Is & Why It Matters

What’s Big In Big Data: Predictions For 2018

Data Governance, Data Quality & Master Data Management

Data Visualisation Vs. Data Discovery: What’s The Difference?

Key Challenges For Monetising Big Data Powered AI – Analytic Continuity

The Incredible Ways Heineken Uses Big Data, The Internet Of Things and Artificial Intelligence (AI)

November Insights On Advanced Analytics Unlocking Opportunities

Though many businesses understand the importance of Big Data Analytics and its potential to impact business growth in the areas of marketing, finance and operations, not every organisation knows how to achieve these benefits. One key to unlocking value is harnessing the power of Advanced Analytics.

“Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations.” – Gartner.

Data mining, machine learning, predictive & prescriptive analytics, pattern matching, neural networks and location intelligence are just some of the categories that make up Advanced Analytics. Whilst the applications of Advanced Analytics are many, here are five ways it may help your business.

 

#1 – RISK MINIMISATION

All businesses have some level of risk, including possibilities of fraud, intellectual property theft and ransomware. Fortunately with advanced analytics, these risks can be measured, identified and acted upon.

“Advanced analytics capabilities enable clearer visibility into the challenges associated with managing the many types of risk in such key areas as operations, regulatory compliance, supply chain, finance, ecommerce and credit. By using analytics to measure, quantify and predict risk, leaders can rely less on intuition and create a consistent methodology steeped in data-driven insights.” – Deloitte.

 

#2 – INCREASING CUSTOMER LOYALTY

“With improved customer experience and service, and more efficient operations leading to increased customer acquisition and retention, companies are realising what advanced analytics can do for their operations. And as these data-driven strategies take hold, they will become an increasingly important point of competitive differentiation.” – Tribridge Connections.

Advanced analytics is changing the way we engage with customers. We are now able to use data to predict consumer buying behaviours that help with micro-targeting, up-selling and churn management.

 

#3 – EFFECTIVE PROMOTIONAL STRATEGIES

Ensuring that marketing efforts are effective requires an organisation to invest in promotional strategies that are based on data rather than theory. Today’s business environment requires data to support effectiveness claims and seeks marketing results that are not usually achieved without the sophistication that advanced analytics enables.

Predictive analytics based on machine learning technologies can help in this regard, as the various predictive models can be used for customer segmentation, analysing customer engagement, collaborative filtering, up-selling and prioritising leads.

“Predictive analytics appears to have the potential to double marketing success measures in customer engagement and targeted sales across B2B and B2C industries.” – Daniel Faggella: CEO & Founder of TechEmergence.

 

#4 – BETTER DECISION MAKING

Data-driven decision making derived from Advanced Analytics enables businesses to decrease costs, increase revenue and achieve regulatory compliance.

“Companies that make better decisions, make them faster and execute them more effectively than rivals nearly always turn in better financial performance. Not surprisingly, companies that employ advanced analytics to improve decision making and execution have the results to show for it.” – Bain & Company.

 

#5 – IMPROVING EFFICIENCY

“A Big Data and Analytics Implementation can help companies uncover ways to make operations more efficient and effective by improving asset efficiency and streamlining global operations.” – IBM.

Predictive analytics tools such as Optimotive, Infer and SAP Predictive Analytics allow businesses to optimise operations and be better prepared to respond to changes in the marketplace.

Companies that are actively analysing and using data are experiencing the rewarding benefits of staff and operational efficiency. For example, companies can now build forecasting models that accurately predict sales volumes, optimise preventative maintenance or perform optimal resource scheduling. These models are swiftly trained, self-optimise and can accommodate highly complex input considerations, or computations at great scale. This allows businesses to consider the use of data types they’d not previously have been able to harness, such as detailed data from customer website use or use of assets such as machines and vehicles.

 

 

To discuss Advanced Analytics and other topics, please contact the team at Contexti – +61 2 8294 2161 | connect@contexti.com

 

For more resources, please see below:

IT’s 9 Biggest Security Threats

Smarter Insights With Risk Analytics

5 Hottest Trends In Advanced Analytics

The Five Top Uses For Advanced Analytics

Creating Value Through Advanced Analytics

Advance Your Business With Advanced Analytics

Neural Designer | Advanced Analytics At Your Hands

Advanced Analytics Driving Better Business Decisions

What Are Neural Networks & Predictive Data Analytics

Improving Operational Efficiency With Big Data Analytics

Using Machine Learning To Improve Contact Centre Effectiveness

Predictive Analytics For Marketing – What’s Possible and How It Works

Stop Chasing Opportunities You Can’t Win. Using Advanced Analytics For Microsoft Dynamics

October Insights From Five Companies Winning With Big Data Analytics

Harnessing the power of Big Data, and finding the right set of tools that will enable your business to efficiently generate value from it comes with its challenges. Successfully utilising the power of technology starts with a shift in culture, adopting a data-driven mindset and clearly identifying the business challenges you are looking to address with data analytics.

“The biggest challenge of making the evolution from a knowing culture to a learning culture—from a culture that largely depends on heuristics in decision making to a culture that is much more objective and data driven and embraces the power of data and technology—is really not the cost. Initially, it largely ends up being imagination and inertia.” – Murli Buluswar: Chief Science Officer at AIG

Businesses can use information derived from data to increase their efficiency and success in many ways, like automating processes and gaining in-depth knowledge of target markets. This month, we’ve gained insights from five businesses who are front-runners in the data analytics game.

 

#1 – AMAZON

“The next time you contact the Amazon help desk with a query, don’t be surprised when the employee on the other end already has most of the pertinent information about you on hand. This allows for a faster, more efficient customer service experience that doesn’t include having to spell out your name three times.” Eleanor O’Neill: Writer at ICAS.

Amazon, the online retail giant, has mastered the art of ecommerce. By embracing cutting edge technology to analyse and make use of the massive amount of customer data they have access to, they have become the pros of supply chain optimisation, price optimisation and fraud detection. With sophisticated advertising algorithms, and leveraging their
Amazon Elastic MapReduce platform for machine learning, the company has built an empire by providing goods to their customers faster and cheaper than their competitors, as well as exceptional customer service.

“Amazon.com Inc is a leader in collecting, storing, processing and analysing personal information from you and every other customer as a means of determining how customers are spending their money. The company uses predictive analytics for targeted marketing to increase customer satisfaction and build company loyalty.” – Jennifer Wills: Owner of JDW Writing.

 

#2 – GOOGLE

“Google is of course an expert in Big Data. They have developed many open source tools and technologies that are widely used in the big data ecosystem. Using many different Big Data techniques, it is capable of sifting through millions of websites and petabytes of data and to give you the right answer within milliseconds. How do they do that?” – Datafloq.

Aside from their impressive search engine, google’s strategy of mining data and placing targeted ads in front of customers who have used free google products before has been a key factor in their success, allowing them to track customers based on their behavior and interests. Google’s service offering to businesses looking to get their ads in front of the right customers has been a huge revenue builder for the organisation.

“Google has not only significantly influenced the way we can now analyse Big Data (think MapReduce, BigQuery, etc.) – but they probably are more responsible than anyone else for making it part of our everyday lives. I believe that many of the innovative things Google is doing today, most companies will do in years to come. Although these days Google’s Big Data innovation goes well beyond basic search, it’s still their core business.” – Bernard Marr: Founder & CEO of Bernard Marr & Co.

 

#3 – NETFLIX

With a user base of approximately 99 million, data scientists at Netflix collect and analyse a colossal amount of behavioral data to reveal insights for decision-making in a way that differentiates them from competitors like Stan and Amazon Prime Video.

“From predicting the kind of content that would garner high viewership to recommending content to specific users, Netflix uses data everywhere. In fact, since its days of being a DVD-by-mail service, Netflix placed prime importance on collecting user data and building a recommendation system. Cinematch was the first algorithm behind their recommendation system. After launching their streaming media service in 2007, it took them 6 years to collect enough data to predict the sure-shot success of their first original production ‘House of Cards’. Data accumulated from numerous sources influence decisions regarding shows. Not only user data, Netflix also observe data generated by piracy sites. “Prison Break” is a hit show on that front.” – Toai Chowdhury: Author at upX Academy.

 

#4 – AMERICAN EXPRESS

“The AMEX team now comprises 800 data scientists globally. American Express claims the lowest fraud loss rate on their records, and among the lowest in the industry. The company states that benefits from fraud improvement alone have paid for their investments in Big Data.” – Randy Bean: CEO & Founder of NewVantage Partners LLC.

AMEX has improved their identification of customer attrition using IBM’s SPSS predictive analytics modelling software. The model delivers a list of prospective customers at highest risk, which allows the organisation to communicate with methods such as direct marketing and follow-up calls.

“American Express increasingly is moving away from focusing on its traditional function of providing credit for consumers and providing merchant services for processing transactions, and toward actually making the connection between consumers and the businesses that want to reach them. The company is using its vast data flows to develop apps that can connect a cardholder with products or services. One app looks at past purchase data and then recommends restaurants in the area that the user is likely to enjoy.” – Bernard Marr: Founder & CEO of Bernard Marr & Co.

 

#5 – APPLE

“With the help of Big Data Analytics and Hadoop cloud, Apple has positioned itself as not just one of the best tech companies around, but one of the best companies period. That reign will likely continue into the future as Apple utilises Big Data in new and exciting ways.” – Jonathan Buckley: Founder & Principal of The Artesian Network LLC.

Apple’s partnership with enterprise experts like Cisco, Deloitte, IBM and SAP has impacted their success as a powerful presence in the mobile market, with millions of loyal customers around the world. The wide range of apps they have released for banking, insurance, travel and entertainment; and the launch of wearable devices like the iWatch, Apple is collecting more customer data than ever before.

“As well as positioning itself as an ‘enabler’ of Big Data in other people’s lives, it has also been put to use in its own internal systems. Apple has often been secretive about the processes behind its traditionally greatest strength – product design. However it is known that Big Data also plays a part here. Data is collected about how, when and where its products – Smart phones, tablets, computers and now watches – are used, to determine what new features should be added, or how the way they are operated can be tweaked to provide the most comfortable and logical user experience.” – Bernard Marr: Founder & CEO of Bernard Marr & Co.

 

 

For more resources, please see below:

10 Companies That Are Using Big Data

How Companies Are Using Big Data & Analytics

6 Ways To Win In Business With Big Data Analytics

16 Case Studies of Companies Proving ROI of Big Data

 

Google

Wow! Big Data At Google

How Google Applies Big Data To Know You

What Would Google Do? Leveraging Data Analytics To Grow Your Organisation

 

Apple

How Apple Is Using Big Data

How Apple Uses Big Data To Drive Business Success

 

Amazon

Amazon EMR

How Amazon Is Leveraging Big Data

7 Ways Amazon Uses Big Data To Stalk You

How Amazon Became The World’s Largest Online Retailer

 

American Express

Inside American Express’ Big Data Journey

American Express Charges Into The World of Big Data

How Predictive Analytics Is Tackling Customer Attrition At American Express

 

Netflix

Big Data: How Netflix Uses It To Drive Business Success

How Netflix Uses Big Data Analytics To Ensure Success

Data’s Growing Potential To Transform Business

“Big Data does not only refer to online activity but also to behaviour offline, including use of credit cards or even smartphones, which send GPS locations and records behaviour. The existence of large volumes of data that can be used for different applications provides those willing to data mine and analyse with several opportunities.” – Daniel Abela: Owner & Managing Director at Redorange.

In the past few years, Big Data analytics has become a game-changer for many businesses worldwide, with profitable outcomes achieved in successful startups like Treasure Data and MapD, and large enterprises like Amazon and Apple. With new and innovative technologies continuing to launch at a rapid pace, the potential for growth won’t be slowing down anytime soon.

“The integrated use of analytics, Big Data, the cloud, the Internet of Things (“IoT”), mobile, and application development—is driving change at unprecedented rates. Our digital economy is subject to Moore’s law and digital transformation has become the new normal.” – Forbes.

Here’s some examples of how you can use data analytics to grow your business.

 

#1 – Business Intelligence For Better Decision-Making

“No matter what BI application is used, the reality is that organisations are continuously searching for ways to get more value out of their data. BI provides one of the best ways to transform data sources into interactive information that can lead to better decision making and planning.” – Lyndsay Wise: Solution Director at Information Builders.

The aim of business intelligence is to generate value, insight and support better decision-making. With a myriad of BI tools in the market delivering real-time insights on user-friendly dashboards, businesses have more power than ever when it comes to leveraging information to their advantage. We’ve rounded up a few successful ones to help you decide which tool is right for your business.

 

Qlik Sense

With the ability to easily combine your data sources and get detailed reports in an instant, Qlik has been deemed as an effective and user-friendly analytics tool by its users.

“With the Associative engine at its core, Qlik Sense lets you discover insights that query-based BI tools simply miss. Freely search and explore across all your data, instantly pivoting your analysis when new ideas surface. You’re not restricted to linear exploration within partial views of data. And you get total flexibility with a cloud-ready data analytics platform that supports the full spectrum of BI use cases – ideal for any analyst, team or global enterprise.” – Qlik.

 

Sisense

“Designed to be used by people who need to consume and analyse large amounts of data but have little or no prior experience in data crunching.” – Forbes.

An industry leader in business intelligence tools, this agile tool lets you analyse and visualise both big and disparate datasets and adapts to the needs of your business.

“Our Single-Stack™ architecture takes you from data integration to visualisation with a single BI software solution, eliminating the need to use additional tools.” – Sisense.

 

Microsoft Power BI

“It is the exact visually-appealing, dynamic, and user-friendly tool every developing company needs, and has thus brought a number of critical benefits.” – financesonline.com.

Power BI is a set of business analytics tools designed to analyse data, share insights, provide a 360-degree view of important metrics available on all devices, receive real-time updates and provide hundreds of connections to popular business apps.

“Power BI can unify all of your organisation’s data, whether in the cloud or on-premises. Using the Power BI gateways, you can connect SQL Server databases, Analysis Services models, and many other data sources to your same dashboards in Power BI. If you already have reporting portals or applications, embed Power BI reports and dashboards for a unified experience.” – Microsoft Power BI.

 

#2 – Digitisation Of Business Processes For Operational Efficiency & Customer Retention

“Spoiled by user experiences on Google and Amazon, people are increasingly demanding enhanced digital access to their records, as well as instantaneous access to the services they’re buying. This increases the pressure on traditional companies and leaves them vulnerable to disruption.” – Sharon Fisher: Content Strategist at The Economist Group.

Digitisation of people and processes is the future of business. The end-to-end customer experience design of your business can make or break your competitive edge. As demands and expectations grow, automation and optimisation become key to customer retention and organisational productivity.

“Intuitive interfaces, around-the-clock availability, real-time fulfillment, personalised treatment, global consistency, and zero errors—this is the world to which customers have become increasingly accustomed. It’s more than a superior user experience, however; when companies get it right, they can also offer more competitive prices because of lower costs, better operational controls, and less risk.” – McKinsey & Company.

Using Big Data analytics to implement automated operational strategies into your business model can be both a cost and time effective strategy, as well as an enabler for revenue growth.

“Automation gives fast growing companies the tools to keep up, but the how-to-get-there can seem like a daunting task. Any successful owner, founder, or CEO knows you have to plan for growth. That plan should include finding the right technology that can scale with your business — and automation must be integral to that plan.” – Salesforce.

 

 

#3 – Innovation & Growth Using Big Data Analytics Powered By Cloud Computing

“Whether making the decision to move to the cloud is instigated by economics or the ever-increasing speed of business, organisations need to get data-driven faster, and turning to the Cloud sooner rather than later may just be the answer.” – Dataversity.

Companies who maximise their use of analytics have a faster rate of growth and are in a stronger position to innovate than those who don’t. Using the cloud as a platform for speed, scale, customer engagement and innovation has increased the performance of the companies below.

 

Atlassian – “Aussie startups are thriving thanks to cloud technology services. Atlassian, a company that sells $100m worth of software to 130 different countries per year is an Australian startup success story. Atlassian has grown from a tech startup making clever use of cloud technologies, to an internationally renowned, billion-dollar company.” – Amazon Web Services.

Founded in 2002, Atlassian is a software company with various collaboration tools used by enterprises and startups worldwide.

“Atlassian uses AWS to scale its issue-tracking software applications faster than before, provide improved services to tens of thousands of global customers, and enhance its disaster recovery and availability. The Australia-based organisation provides software that helps developers, project managers, and content managers collaborate better. Atlassian uses Amazon EFS to support customers deploying JIRA Data Center on AWS, and also runs an internal issue-tracking application platform on AWS.” – Amazon Web Services.

 

Pearson – Founded in 1998, Pearson is a global online education provider that offers learning resources to a wide range of people, from preK-12 education and higher education to industry professionals.

“Pearson is using the cloud to transform the way it delivers education worldwide. The cloud is enabling Pearson to establish a more flexible global hybrid infrastructure with common systems and processes, which frees up resources to invest in new, more web-oriented educational products that deliver measurable outcomes for learners. This is part of an enterprise-wide business transformation that will help accelerate the company’s shift towards fast-growing markets — like South Africa and China — and educational products that are increasingly digital in nature.” – Forbes.

 

Judo Capital – “Working with cloud based services and capabilities, provided by Itoc, has enabled us to remain focused on our true mission, while achieving our vision of an IT-less future.” – Graham Dickens: Chief Technology Officer at Judo Capital.

Judo Capital, built by a small group of highly experienced bankers, is a specialist financier designed to address the financial needs of Australian SMEs. Using Itoc, a provider of a range of cloud and DevOps services, they have been able to leverage growth through better decision-making.

“Designed and built from the ground up in just 6 months, the Judo team and their technology partners have created a new breed of platform, a true ecosystem in the cloud that supports real time effective distribution of information, transparent communication and decision making. The result of which empowers Judo bankers and brokers to deliver an unrivalled service and provide customers with the opportunity to gain insight and transparency into the renowned ‘dark art’ that is today’s customer experience of SME lending.” – Richard Steven: CEO of Itoc.

 

 

For more resources, please see below:

Big Data, Huge Opportunities

Big Data & Advanced Analytics

How To Digitise Your Business In Simple Steps

Accelerating The Digitisation Of Business Processes

Why Automation Is Essential To Your Business Growth

Four Ways To Innovate Using Big Data And Analytics

Time To Digitise Business Processes, McKinsey Says

Business Transformation: How Big Data Analytics Helps

8 Ways You Can Grow Your Business Using Data Science

Four Reasons Why Big Data Analytics In The Cloud Makes Sense Now

Business Intelligence, Data Transformation And Better Decision Making

Using Rapid Process Digitisation To Transform The Customer Experience

The Importance Of Big Data and Analytics In The Era Of Digital Transformation

How Digital Disrupts Operations, Business Processes And Customer Experience

Seven Business Process Automation Benefits That Make Your Company More Money

 

Business Intelligence Tools

Sisense

Qlik Sense

Microsoft Power BI

15 Business Intelligence Tools For Small And Big Businesses

 

Businesses Leveraging Cloud Computing

Itoc

Pearson

Atlassian

Judo Capital

Amazon Web Services

Case Study: Unleashing The Potential Of Australian Businesses

The Advantages Of Cloud Computing For Startups

Three Companies That Transformed Their Businesses Using Cloud Computing

Key Players In Automation & Artificial Intelligence

“Innovations in digitisation, analytics, artificial intelligence, and automation are creating performance and productivity opportunities for business and the economy.” – McKinsey & Company.

With the rise of artificial intelligence and automation, we’ve seen a huge shift in how many jobs are being done in industries like agriculture, logistics, manufacturing and much more. As technology continues to advance at a rapid place, the number of machines performing data analysis and cognitive tasks are multiplying.

We’ve rounded up a few of the most popular automation and artificial intelligence platforms today.

 

#1 – DeepMind Technologies

Created to push boundaries, the founders behind DeepMind, a world leader in AI research, believe that this will be one of the most beneficial scientific advances ever made. Acquired by Google in 2014 and backed by investors like Elon Musk, Peter Thiel and Li Ka-shing, the company’s mission is to ‘solve intelligence.’

“I think we’re going to need artificial assistance to make the breakthroughs that society wants,” Hassabis says. “Climate, economics, disease — they’re just tremendously complicated interacting systems. It’s just hard for humans to analyse all that data and make sense of it. And we might have to confront the possibility that there’s a limit to what human experts might understand. AI-assisted science will help the discovery process.” – Demis Hassabis: Founder & CEO of DeepMind.

 

#2 – IBM Automation With Watson

With Watson, companies are able to get actionable insights through the combination of automation and analytics. It claims to deliver more value to customers and make your employees more productive by delivering a better balance between cost and performance.

“IBM Automation With Watson has the capability to understand natural language, think, learn and get smarter over time. This level of automation involves more than just replacing redundant tasks with software, It’s capabilities that are enabled by analytics, cloud, mobile and cognitive computing.” – IBM.

 

#3 – Amazon Echo

This artificially intelligent bluetooth speaker can make your house a whole lot smarter. Now available for purchase to the public, this voice- controlled assistant is being called ‘the future of home automation.’

“Amazon Echo is a hands-free speaker controlled with your voice. It features a personal assistant called Alexa, who will perform various tasks for you and control various systems. There are seven microphones within Echo, all of which feature enhanced noise cancellation and far field voice recognition, meaning you can ask Alexa a question from any direction, even when playing music, and she should still hear you.” – Britta O’Boyle: Features Editor at Pocket-lint.

Got any questions about AI & Machine Learning? Check out Context’s partnership with Amazon Web Services.

 

#4 – Google Home

Google Home, powered by Google Assistant, launched in Australia earlier this year as Amazon Echo’s rival in the home automation game; But which voice assistant you prefer is based on your priorities, what services you’re already subscribed to and whether or not they would be compatible with the device.

“While Amazon may have a head start, Google’s been doing AI and voice commands for years, so both devices are pretty powerful already. Of course, Amazon has already proven that it will add new updates to the Echo regularly, but we’ll have to wait and see if Google will keep up that same pace.” – Eric Ravenscraft: Writer at Lifehacker Australia.

 

 

 

For more resources, please see below:

Google Home

DeepMind: Inside Google’s Super-Brain

IBM Shaping The Future Of Cognitive Automation

What’s Now And Next In Analytics, AI & Automation

The Age Of Analytics: Competing In A Data-Driven World

IBM Watson takes on IT Services With New Automation Platform

Amazon Echo Is The First Artificial Intelligence You’ll Want At Home

Smart Home Assistant Showdown: Amazon Echo Vs. Google Home

Amazon Echo: What Can Alexa Do & What Services Are Compatible?

Amazon Echo Vs. Google Home: Which Voice Controlled Speaker Is Best For You?

September Insights On Big Data For Marketing, Sales & E-Commerce

#1 – TARGETING THE OMNI-CHANNEL CUSTOMER

“The use of Big Data has become a critical force in growing revenues. Big Data Analytics is helping retailers stay in front of a new breed of consumer, the omni-channel shopper.” – Durjoy Patranabish: Former Senior Vice President of Analytics at Blueocean Market Intelligence.

Over the last decade, the field of marketing has undergone rapid changes, moving from mass-marketing to a more personalised, individual communication approach. Analytics tools allow us to segment customers based on preferences, and track the progress of our marketing campaigns.

“Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer.” – Mike Stocker: Vice President of Business Development at Vidyard.

With multiple channels available to purchase from, marketers are faced with the challenge of providing consistency in the customer experience at every potential touchpoint of their purchasing journey. From monitoring web traffic on Google Analytics to launch promotions at optimal times, to investing in SEO services to boost keyword rankings, to building customer journey maps, marketers need to be in the know-how about what motivates their customers in order to deliver what they’re looking for.

 

#2 – WHAT GETS MEASURED, GETS MANAGED

“The most successful companies are digging deep into the data driven research available to them, giving them a leg up on customer retention and bolstering the bottom line.” – Jennifer Havice: Website Copywriter & Online Marketing Strategist at Make Mention Media & Communications.

Big or small, every business can reap the benefits of data analytics tools that give you the insights you need to increase your marketing ROI. We’ve rounded up some of the most popular tools in the industry.

 

Mixpanel

A platform for following the digital footprint of each of your users across both mobile and web devices. This tool allows for for flexibility and customisation, no matter what your role within the business, so you can get the precise knowledge you’re after about your product or service.

 

Kissmetrics

A popular customer intelligence web analytics platform to help track the customer journey, aimed at businesses looking to optimise their digital marketing and boost conversion rates.

 

Google Analytics

A seamless, all-inclusive picture of your business performance. Google Analytics shows you how your campaigns are doing, which customer channels have the highest conversion rate, and allows to set goals and targets, so you you can track your progress over time.

 

Kapost

Helping businesses “turn content into customers,” this platform is used to drive content operation and realise your b2b marketing strategy. It can be integrated with tools like WordPress, Hootsuite and Marketo.

 

#3 – IDENTIFYING OPPORTUNITIES

“The biggest challenge for most eCommerce businesses is to collect, store and organise data from multiple data sources. There’s certainly a lot of data waiting to be analysed and it is a daunting task for some E-commerce businesses to make sense of it all.” – Jerry Jao: CEO & Founder of Retention Science.

Not only does data analytics increase revenue potential with your current customers, it can also be used to identify and attract new markets to tap into.

“Large online vendors can scale their offerings with Big Data and meet specific customer needs. But Big Data also allows to predict customer needs and enable a future optimisation of the product portfolio. So with Big Data, it is possible to optimise the stock costs.” – Big Data Made Simple.

Online retailers can now make better informed decisions while also forecasting for the future. Wouldn’t you love to know what you’re customers would like to buy in advance, and how much they’d be willing to spend? with predictive analytics, you can.

Predictive analytics involves extracting information from your existing data to determine patterns and predict future outcomes and trends. Platforms like RapidMiner and Lattice help identify potential anomalies, service opportunities, reduce the uncertainty of outcomes and score better sales leads.

 

 

 

For more resources, please see below:

 

The Omni-Channel Customer

What Is Omnichannel?

Targeting Omni-Channel Shoppers

The Definition of Omni-Channel Marketing – Plus 7 Tips

Ten Ways Big Data Is Revolutionising Marketing & Sales

 

Marketing Tools

Kapost

Mixpanel

Kissmetrics

8 Big Data Solutions For Small Businesses

Big Data Trends: Top Eight Analytics Lessons For Business

4 Marketing Analytics Tools That Are Shaping The Industry

 

Identifying Opportunities

Lattice Engines

RapidMiner: Data Science Platform

Why Big Data Is A Must In E-Commerce

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimisation

 

 

 

Data Empowering Artificial Intelligence & Machine Learning

#1 – FASTER & SMARTER DECISIONS

Digital transformation through Artificial Intelligence has led to more agile, productive and smarter businesses. Automation and machine learning are helping companies save time and money, personalise customer service and detect fraud while also improving work processes and expanding top-line growth.

“Artificial Intelligence or AI, has become pervasive in business in every industry where decision making is being fundamentally transformed by Thinking Machines. The need for faster and smarter decisions and the management of Big Data that can make the difference is what is driving this trend.” – James Canton: CEO & Chairman of The Institute of Global Futures.

 

#2 – DATA-DRIVEN AI & MACHINE LEARNING

“Machine Learning is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves.” – Bernard Marr: Founder & CEO of Bernard Marr & Co.

With data science reaching new capabilities for industry disruption, the correlation of data and Artificial Intelligence has powerful potential; and with advancements in machine learning becoming more accessible, it can now be applied to resolve actual business problems.

“The ability to access large volumes of data with agility and ready access is leading to a rapid evolution in the application of AI and machine-learning applications.” – Randy Bean: CEO of NewVantage Partners.

 

#3- ARTIFICIAL INTELLIGENCE VS. HUMAN INTELLIGENCE

“There have been multiple reports recently which claim that a major part of the human workforce will be replaced by automatons and machines in the years to come. With excessive research and development being conducted in the field of artificial intelligence, many fear that a major job crisis will unfold since multiple jobs are more accurately and efficiently performed with the utilisation of machines.” – Brent Morgan: Founder of Transcendent Designs LLC.

With all the benefits of Artificial Intelligence comes the growing fear of job crises. Will AI help or hinder our career opportunities? All though it’s hard to argue the fact that intelligent machines are in fact reliable when it comes to logical decision-making, there are still aspects of human intelligence that machines cannot mimic, like our emotional intelligence. Some argue that the combination of Human Intelligence and Artificial Intelligence will create more opportunities, not less.

“Machine Intelligence can help augment people to do their jobs by making them smarter in a situation, make better decisions, and offer greater engagement with customers.” – Charles Babcock: Editor at Information Week.

“HI is what defines us as humans and our relationship with everything on earth. Now, through the combination of HI and AI, we are at the brink of intelligence enhancement, which could be the most consequential technological development of our time, and in history.” – Bryan Johnson: Contributor at Techcrunch.

 

#4 – KEY TECHNOLOGIES

“The market for Artificial Intelligence (AI) technologies is flourishing. Beyond the hype and the heightened media attention, the numerous startups and the internet giants racing to acquire them, there is a significant increase in investment and adoption by enterprises.” – Gil Press: Managing Partner at gPress.

Australian startups such as Aipoly, creators of an app that combines image- recognition algorithms with smartphones to give instant feedback on surroundings for the visually impaired, have made a huge impact using Artificial Intelligence.

“People have told us that they’ve just started crying when they used it. They’ll say, ‘I have 200 apps on my phone and none of them have made the difference in my life that Aipoly has. It’s an amazing impact you can have on the life of someone that can’t see.” – Marita Cheng: Co-Founder of Aipoly.

There are a variety of AI tools and technologies taking the world by storm, among the most popular being deep learning platforms that provide algorithms such as FluidAI & MathWorks, biometrics for image and touch recognition like Affectiva and 3VR, and natural language processing tools used for fraud detection like Coveo and Sinequa.

 

For more resources, please see below:

The Business of Artificial Intelligence

Top 10 Hot Artificial Intelligence (AI) Technologies

These Emerging Technologies Will Play Critical Roles

Artificial Intelligence: Can It Replace Human Intelligence?

Data To Analytics To AI: From Descriptive To Predictive Analytics

How Big Data Is Empowering AI & Machine Learning At Scale

8 Ways Machine Learning Is Improving Companies’ Work Processes

Big Data & IoT Benefit From Machine Learning, AI Apocalypse Not Imminent

Meet The Australian Startup Using Artificial Intelligence To Help Blind People See

The Combination Of Human & Artificial Intelligence Will Define Humanity’s Future

Meet The Startups That Bring Artificial Intelligence To Log Management & Analysis

Five Lessons In June 2017 On Big Data Success

At Contexti, we’re always striving to learn from our own experiences and from the insights of other industry leaders.

Here are five lessons we noted from our industry peers this month:

 

#1 – IT TAKES MANY HANDS, SKILLS & PERSONALITIES

Launching Big Data projects & making data-driven decisions requires a team with a variety of technical, business and soft skills. When working on projects, it’s important to have different voices and skills at the table. “Marketing and data teams should move closer together and explain in simple terms the likely outcomes of the insights created,” – Sherine Yap: global head of CRM at Shell.

 

#2 – SHARE THE VISION, THE JOURNEY, THE PITFALLS & THE SUCCESSES

In Chapter 1 of ‘Learning to Love Data Science’ by Mark Barlow, he shares his insight on communication, a fundamental part of any project.

“After you’ve laid out a roadmap of the project so everyone knows where they are going, you need to provide them with regular updates. You need to communicate. If you stumble, you need to let them know why you stumbled and what you will do to overcome the barriers you are facing. Remember, there’s no clear path for Big Data projects. It’s like Star Trek – you’re going where no one has gone before.”

 

#3 – PLATFORMS, TOOLS & DATA STRUCTURES MATTER

‘Every organization seeking to make sense of big data must determine which platforms and tools, in the sea of available options, will help them to meet their business goals.’ – Nick Millman: Data & Analytics Leader for Accenture.

Nick Millman goes on to discuss the importance of the structure of data.

‘How applications consume data should also be taken into consideration. For instance, some existing tools allow users to project different structures across the data store, giving flexibility to store data in one way and access it in another. Yes, being flexible in how data is presented to consuming applications is a benefit, but the performance may not be good enough for high velocity data. To overcome this performance challenge, you may need to integrate with a more structured data store further downstream in your data architecture.’ – Computerworld (from IDG)

 

#4 – IT TAKES TIME TO FIND THE GEMS

“What’s really important about Big Data is to understand that there’s a lot of this data, most of it’s completely worthless to the business, but there are these gems, these nuggets of information, like the fact a customer just had a baby. You want to take that information, you want to integrate it to your business decisions and make more money for your company.” – Andy Mendelsohn: Senior VP of Database Server Technologies at Oracle.

 

#5 – LEARNING FROM FAILURE

Sample, test and learn – should be the nature of your Big Data project.

“You can only fail better only if you learn from failures. And then failing is something that prompts you to move ahead.” – Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile.

 

For more resources, please see the links below:

Google Books – Learning to Love Data Science by Mark Barlow (O’Reilly Media)

Marketing Magic Meets Big Data: How To Make Technology and Creativity Work Together

8 Considerations When Selecting Big Data Technology

An Introduction to Big Data – Smart Insights Digital Marketing Advice

Decoding Big Data with Contexti on EchoJunction Podcast

On this podcast, Adam Fraser from EchoJunction interviews Contexti Founder & CEO, Sidney Minassian. They discuss:

  • What is Big Data?
  • What size of data is considered big?
  • How should organisations approach their big data objectives?
  • Who should be involved in big data projects?
  • Details on the Seven West Media Big Data Analytics solution for the Rio Olympic games supported by Contexti
  • Achieving Big Data ROI vs experimental R&D
  • Does the CMO have a seat at the table?
  • Implications of algorithms on individuals

 

 

Subscribe for updates on the latest big data analytics training courses, industry events and career insights.

 

Interested in Social and Digital topics? Follow Adam Fraser on Twitter and subscribe to the EchoJunction podcast.