“A picture is worth a thousand words – especially when you are trying to find relationships and understand your data.” – SAS.
Gone are the days when businesses struggled to extract meaning from mass volumes of raw data and make insights come to light. Now, with the increasing number of data visualisation tools in the market, businesses are making faster and smarter decisions by engaging with data that’s easy to access and easy to understand.
Here’s 5 reasons why data visualisation is the future of storytelling.
#1- SIMPLICITY IS POWER
“Well designed data graphics are usually the simplest and at the same time, the most powerful.” – Centerline Digital.
Let’s say you’ve been given a short time frame to analyse thousands, or even millions of rows of numerical data, and make decisions based on the insights you’ve generated. How are you going to make it happen? Businesses have responded to this challenge by transforming data into visual content.
“Data visualisation turns numbers and letters into aesthetically pleasing visuals, making it easy to recognise patterns and find exceptions.” – Norman Shamas: Former Director of Curriculum at TechChange.
#2- CAPTURING ATTENTION
“The huge amounts of content available on the internet has significant implications for the modern day consumers’ attention span.” – Rob Weatherhead: The Guardian.
Speed, convenience and instant gratification enabled by technology are must-haves for today’s consumers. While trying to keep up with what’s in-demand, businesses have discovered the impact of visualising content in retaining engagement.
“Data visualisation excels in capturing a viewer’s attention and holding it through storytelling. It addresses a complex problem that could be easily looked over, and simplifies it using design.” – Elsa Wong: Author at Bridgeable.
#3 – SPEED & PRODUCTIVITY
“The faster a company can generate information from their sources, the faster they can generate their answers.” – Jessica Folliett: Author at Dataversy.
As the old saying goes, time is money. Many businesses struggle with the dilemma of whether or not to invest in Big Data due to the time and cost involved in generating insights. However, recent reports from Prysm Inc. show that data visualisation has significantly improved the decision making process when it comes to investing in data analytics.
“80 percent of organisations report more accurate decision making when using data visualisation tools. Further, 86 percent of companies report faster decision making through data visualisation, while 81 percent noted that the tools improved customer behavior insights.” – Prysm Inc.
#4 – UNDERSTANDING WHAT’S IMPORTANT
“The best data visualisations are ones that expose something new about the underlying patterns and relationships contained within the data. Understanding those relationships — and being able to observe them — is key to good decision making.” – Julie Steele: Author at O’Reilly.
Across many industries, data visualisation is being used to uncover hidden patterns and predict future trends and behaviors, helping businesses prepare for what’s to come.
“The primary objective of visual design is to present content to your readers in a manner that highlights what’s important, arranges it for clarity and leads them through it in a sequence that tells the story best.” – Stephen Few: Show Me The Numbers.
#5 – BREAKING THROUGH THE NOISE
“As we progress further into being an information society, data visualisation is becoming increasingly valuable.” – Elsa Wong: Author at Bridgeable.
In a world saturated with ever-increasing data and information, it’s now more important than ever for organisations to recognise what’s relevant and what isn’t. By combining data with creative visuals, businesses are able to find those golden nuggets of information amidst all the clutter.
“The beauty of data visualisation is that you can communicate far more information in a more digestible package than you can with text alone. While that doesn’t mean you have to use every piece of data at your disposal, you can tell a rich story in a single visualisation.” – Katy French: Author at Business 2 Community.
#6 – PERSUADING ACTION
“We’ve seen rapid growth in visualising as much data as possible to tell stories and present business results.” – Thomas Powell: CEO of ZingChart.
When done right, data visualisation tools can help you create engaging presentations that hold persuasive power with investors, managers and executives alike. Not only is visual data more engaging, it also helps you tell the strongest story and encourage a call-to-action.
“Unique and truly compelling visualisations are an underused, yet devastatingly effective tactic. They are equal parts rare and in demand.They are a catalyst for conversation, awareness, and action.” – Adam Singer: Author at ClickZ.
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