“While new software and hardware is created on a weekly basis, many companies continue to use systems they have used for years. Their hesitation is based on costs, and the possibility things can go horribly wrong. Some established companies have offered Data Analytics-as-a-Service, in part to maximise profits on Data Science programs they had developed for themselves. Additionally, startups with a focus on offering a broad range of Data Analytics services are becoming a reality.” – Keith D. Foote.
With rapid digital growth from innovative and disruptive tools and technologies, businesses are able to achieve results faster and smarter than ever before, using data science techniques to turn Big Data into Smart Data. The data strategy of your business must be able to harness and scale innovation at the pace that it’s happening.
“The old ways of analysing data don’t cut it anymore in the business world. Every day I talk to more enterprises blending their corporate data with sentiment, location and sensor data for more precise insights to grow revenue, gain a 360 degree view of their customers, mitigate risk and operate more efficiently.” – Quentin Gallivan: CEO of Blue Jeans Network.
“From drug discovery to price optimisation, across virtually every industry, more companies are using predictive analytics to increase revenue, reduce costs, and modernise the way they do business.” – Lisa Morgan: Freelance Writer at InformationWeek.
Businesses who utilise data to prepare for what’s ahead are at a competitive advantage. By extracting information from existing datasets to find patterns, trends and insights, businesses are able to forecast the result of future activities, and we’ve discovered some tools that do this really well.
RapidMiner Inc. is a data science platform used to perform predictive analytics, machine learning, data mining, text analytics, business analytics and visualisation, with little or no coding required.
“RapidMiner is a centralised solution that features a very powerful and robust graphical user interface that enables users to create, deliver, and maintain predictive analytics. With RapidMiner, the whole process of modelling to implementation is unhindered.” – financesonline.com.
SalesPRISM is a customer pattern-recognition tool from Lattice, used for predictive lead scoring and delivering predictive marketing and sales cloud applications to B2B companies. It allows sales teams to better prioritise their leads based on a customer’s likelihood to buy.
“SalesPRISM looks at many factor such as CRM data, site traffic and sales history along with external data that analyses LinkedIn activity and even LexisNexis reports. This Big Data Analytics generates leads for the sales, along with specific guidance on how to approach customers based on past success.” – IDG.
GraphLab is an open source, parallel framework for machine learning, designed considering the scale, variety and complexity of real world data. It has been successfully used for a broad range of data mining tasks.
“What makes it amazing? It’s the presence of neat libraries for data transformation, manipulation and model visualisation. In addition, it comprises of scalable machine learning toolkits which has everything (almost) required to improve machine learning models. The toolkit includes implementation for deep learning, factor machines, topic modeling, clustering, nearest neighbours and more.” – Analytics Vidhya.
Most organisations use machine learning software to develop predictive models that are used in multiple applications such as churn analysis and prevention, fraud analysis and detection and real-time recommendation.
“For those of us who are practicing and developing machine learning technology, it’s no longer sufficient to provide the ability to achieve the most accurate, fast, and scalable predictive insights. Ultimately, for machine learning to impact the world around us in a truly meaningful way, we have to deliver machine learning in a smarter, more usable form.” – Wired.
Machine learning is the modern science of detecting patterns, making predictions, data mining, and advanced/predictive analytics. High performance machine learning can analyse a whole dataset, not just a sample of it. It’s useful for gaining insights from data across multiple channels such as CRM, social media and transactional. The scalability of it allows predictive solutions based on sophisticated algorithms to be more accurate, and also drives the importance of software’s speed of interpretation.
“Analytic solutions based on machine learning are best suited for fast changing data, large variety of unstructured data and the sheer scaling issues associated with Big Data.” – Martin Hack: Executive Chairman of zPREDICTA.
The Machine Learning software that you chose will depend on what your business requirements are, and one of the key things to look at is ensuring that the machine-learning based technology you’re implementing can be integrated with the software environment of the enterprise.We’ve rounded up some of the most popular for you to consider.
Amazon Machine Learning (AML)
AML is a largely automated platform that applies machine learning algorithms to data stored in the popular Amazon Web Services Platform, and includes an automatic data transformation tool.
“Amazon Machine Learning (AML) offers companies an easy, highly-scalable on-ramp for interpreting data. Under the umbrella of Amazon Web Services (AWS), launched in 2006, AML offers visual aids and easy-to-access analytics to make machine learning accessible to developers without a data science background, using the same technology fueling Amazon’s internal algorithms.” – Hope Reese: Writer for TechRepublic.
IBM Watson Machine Learning Service
The implementation of this service claims to increase productivity of your data science team by allowing them to create, deploy and manage high quality self-learning behavioural models securely and in real-time.
“IBM Watson Machine Learning is built on IBM’s proven analytics platform, making it easy for developers and data scientists to make smarter decisions, solve tough problems, and improve user outcomes.” – IBM.
As a technology that Contexti has been exploring, this data science platform can enable your business to work with both R and Python. Anaconda is a package and environment manager for data science, built with different versions of R, Python and their associated packages, allowing for easy management.
“With more than 13 million downloads to date, Anaconda is blossoming into a real phenomenon in a crowded data science field. What made the collection of mostly python-based tools so popular to data hackers – a dedication to openness, interoperability, and innovation – is also also the strategy behind Continuum Analytics’ business expansion, and possibly even an IPO.” – Datanami.
Google Cloud Machine Learning
Google Cloud Machine Learning provides users with access to high-level algorithms used by Google Analytics, making it possible to get insights from real-time metrics that will give you a competitive advantage. Users can also build their own models, or use pretrained models that support video analysis, image analysis, speech recognition, text analysis and translation.
“Google Cloud Machine Learning Engine makes it easy for you to build sophisticated, large scale machine learning models that cover a broad set of scenarios from building sophisticated regression models to image classification. It is portable, fully managed, and integrated with other Google Cloud Data platform products such as Google Cloud Storage, Google Cloud Dataflow and Google Cloud Datalab so you can easily train your models.” – Google Cloud Platform.
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